About me
I’m Inês, the Founder and Brand Strategist behind (in)sight(ful).
With over 10 years of experience in advertising and trade marketing, I help brands communicate more clearly and strategically, from concept to execution.
I’m passionate about brand storytelling and strategy design, especially when they come together to drive clarity and impact.
Originally from Portugal, I’ve had the privilege of living in Mozambique, Uganda and now South Africa. These experiences have deeply shaped my communication style and cultural adaptability.
Today, I create high-value digital products that blend strategic thinking with elegant execution and I offer consultancy services in marketing and brand strategy.
Why (in)sight(ful)?
It brings together three simple words - in sight, insight and insightful - each full of meaning and deeply connected to what I love most: building strategies, connecting dots and helping ideas grow with clarity and intention.
This name reflects the way I work, always looking deeper, framing the full picture and turning information into impact.
Because it’s more than a brand, it’s a mindset.
My approach
I love sharing my experience and work know-how to help others grow and feel more confident in their own projects. That’s why I offer a variety of services designed to simplify complex concepts, provide clarity and empower you with practical tools.
Whether you're just starting out or looking to sharpen your skills, my guides and templates work hand in hand, offering both structure and inspiration.
As you begin to apply the concepts to your own work, you’ll develop a deeper understanding and gain the confidence to build solid, well-rounded strategies and projects on your own.